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As Hull based mountain sports store, We Love Mountains, expands online the need to manage secure waste has also increased. With several 'brand' specific virtual online concept stores being highly sucessful at targeting certain focused online shoppers the number of sales, orders and secure payments have increased too. Specialising in two main sectors, snowboarding and mountain biking. The world leaders for snowboard equipment are Burton Snowboards. We Love Mountains UK site - www.weloveburtonsnowboards.com has now become know as the official UK Burton Snowboard Specialist. Brand speciality works well as too many ecommerce sites are too general. Certain customers like the total focus that these 'virtual concept stores' offer. Another sucessful addition to the We Love Mountains family is We Love Lapierre - www.welovelapierre.com. Even more specialist as the key to again becoming known as the UKs Lapierre Specialists is in the detail. The effort to get fully behind one brand, adding a vast array of spares, technical help, a forum, 'how to' videos has again led to growth, generating sales and generating confidential documents that need to be handled by the experts - Simply Shredding. 'Simply Shredding has been able to give us a one stop solution for our growing needs. Fully scaleable we can simply buy more shedding as sales grow. Our customers rely on us to handle the security sensitive details of purchase and shipping with great care and this service reassures everybody that the details needed to purchase online do not need to become a security problem afterwards.' Mark English, We Love Mountains.